3 key strategies for making a compelling offer that is so attractive people feel stupid for saying ‘No’.
This concept is based on the new book by Alex Hormozi which publishes all his entry-level stuff for free or very cheap in order to build his audience as wide as possible.  He has 573K subscribers to his youtube channel and has built a company worth over $100 million dollars in the past decade.  I would say he might have some insight into the structure of a good offer.